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written by Fred Reichheld, the
creator of NPS on the recent announcement of Apple Inc. for making the historical $1 trillion in market cap. This is a huge achievement of a company by any measure! However, market cap or any other financial metrics are at best a lagging indicator which is a result due to something remarkably done by a company. Apple continue to be the leader in NPS on many fronts which strongly indicates that the company is touching many people's life, resulting in a positive experience. Such consistent positive experiences makes people feel good and that usually convert to continued purchase, widely known as customer retention. Hopeful to see more companies such as Apple make history in creating true value to its customers that makes a company Great!
